Santomuse
Interview with Santomuse
Meet Santomuse, a visionary artist whose journey into photography
and directing was sparked by an insatiable thirst for creating beauty
since childhood. Her passion for infusing the world with elegance
and allure led her to embark on a creative path that transcends
mere technicality, delving deep into the realms of imagination and
expression.
Could you tell us more about yourself and what first attracted
you to photography?
I've always been drawing, since I was a kid. There's a lot of my
ancient abstraction in my parents' closet. Everything in the world
seemed beautiful to me. I am constantly under a creative
breakthrough and the urge to create and create, I do not live without
it and photography was just one of the next technical steps,
continuing to bring as much beauty into this world as possible.
So my endless craving for creating beauty led me first to
photography and then to directing.
Tell us about your creative process in developing the concept
and design of a glamorous fashion editorial?
I have a director's technical approach to this. Structure, plan,
scenario, team, action, responsibility.
Concepts and ideas come to my mind on a daily basis.
When I do yoga at sea in the morning, for example, I philosophize
with people close in spirit, I live some kind of routine life. I have a
practical approach to ideas and I don't let them fly into space after
visiting my head. If another Eureka has visited me, then I
immediately develop a scenario and organizational plan with what
tools I will turn this into reality without delay. After implementation,
the following idea comes to me all the time.
How do you choose locations? Is there anything specific that
you are looking for?
I'm in an endless search for locations, I prefer landscapes and
nature.In second place are tasteful interiors and architectural creations that
carry the spirit of history.
The location can be anything, for example a gas station or a
bathroom, it all depends on where you are going, what result you
want to achieve and for what.
Based on your experience, what are the biggest problems an
independent photographer has?
The first problem is lack of taste.
We live in the digital age of cool equipment, and sometimes people
don't realize that photography isn't for everyone.
The second, if there is still a taste, is laziness and lack of will. The
principle of 10 thousand hours works here. Taste does not mean
anything without hard work and perseverance in achieving the set
goal.
The third (assuming that the first two points are in order) is self-
doubt. "I can't reach such heights" I constantly hear from my
students, clients and people in general. Sometimes very talented
people cannot be so bold and bold as to declare themselves. This is
already a character.
What happens in your head when you are on set behind the
camera?
This can be called keeping 100 things in mind at one time. I see a
lot of small details at the same time. I think in 100 directions at the
same time. The filming project is a responsible matter. And usually
the muse visits me a lot in advance, during preparation, and not in
the process of work.
What, in your opinion, makes fashion photography great?
Creating a photo is based on understanding and feeling beauty.
Neither the experience, nor the equipment, nor the teachers will be
able to put you in the top. Only a sense of the beauty and
aesthetics of this world. You have to be born with it. Beauty needs
to be seen from the inside, with the third eye, and felt with the skin.I do not believe that taste can be developed, it is either there or not
In the climax, I will say that the basis of beauty is love. Love for life
itself, the planet and the creatures living here. When you love
everything, you are able to create the beauty.
Santomuse's approach to photography and directing is not just
about capturing images; it's about orchestrating a symphony of
creativity, where every detail is meticulously planned and executed.
Her relentless pursuit of beauty, coupled with a disciplined work
ethic, serves as an inspiration for aspiring artists, reminding us that
true mastery lies not only in talent but also in dedication and
perseverance.
