Ecoolska

Ecoolska, or rather should we say Eco-Oslka, a fashion brand by Oslka Green, an eco-activist fashion

designer who is ruling the digital runways by her phygital fashion.

For those of you who are yet to discover what phygital fashion is: Phygital = Physical + Digital. The

brand creates an exact real-life digital replica of their physical clothing designs that can be bought to

be placed on one’s digital photographs (so that it appears to be worn) or for one’s own digital

avatars, thus, cutting down on overproduction and overconsumption of physical clothing that cause

landfills but, at the same time, making everyone look stylish in the digital world. The brand even has

its very own virtual showroom for their digital designs and also present them across multiple digital

On the photo:
Ceo and designer Olska Green @olskagreen

fashion shows. If this is something that has tickled your interest, then you can head on Ecoolska’s

YouTube channel to explore their digital fashion videos.

Their quote, ‘Leave your mark in history, not a carbon footprint’ is clearly justified by their eco-

sustainable upcycled and digital collections and physical collections made out of linen, recycled

cotton, organic cotton, recycled polyester, Tencel, eco-friendly viscose, recycled Refibra and even

eucalyptus and algae!

Now without further ado, we dive into this exclusive interview of the fashion innovator’s phygital

brand:

Who is the founder of Ecoolska?

Olska Green is a founder and fashion designer of one of the first sustainable phygital brands

in the world Ecoolska based in Portugal. Polska Green is a fashion innovator and eco activist.

The main mission for her is to transform the fashion industry into a sustainable and digital

one.

What is Olska’s background in the fashion industry?

Olska has always been interested in fashion, ever since she was a child. She remembers

spending hours drawing and designing clothes, and as she grew up, that passion only grew

stronger. But her passion was not only for fashion, but for innovations. It wasn't until she

started exploring the potential of digital fashion that she found a way to combine her two

passions. Her style is a mix of provocative futuristic sport eclectic with a focus on recycling,

innovative materials, biodegradable athleisure and futuristic designs.

What gap did you find in the fashion market that led to the creation of Ecoolska?

The inspiration behind launching Ecoska was to create a brand that embodies sustainability,

innovation and technology. She loves nature very much and wants to save this incredible

beauty! Nature, great people, art, and innovations are big inspirations for Olska! She uses

technology to create clothes that are not only beautiful, but also sustainable, innovative,

stylish and functional. She believes that fashion has the power to make a positive impact on

the environment, and she wanted to be a part of that change.

What type of fashion does Ecoolska represent?

We combine 3 directions: physical fashion (activewear made from sustainable fabrics),

exclusive upcycling collection created in the heart of Milan, and digital fashion.

What are the core brand pillars of Ecoolska?

Take care about the planet and make fashion sustainable.

Tell us more about digital fashion and how do you work with it?

Our design and creation process begins from inspiration, research and experimentation. We

start by exploring different materials and techniques, and then use digital tools to create 3D

models of our designs. We use AI for creating digital sketches to speed up the design process

and have pre-orders from customers. We like to work both ways: to create unique upcycled

collections by hand in the atelier in Milan and also create innovative sportswear collections

that we sew in Portugal. We also like to create digital fashion shows with 3D avatars and

create digital clothes for Metaverse and digital marketplaces. Sometimes we create 3D

sketches in VR glasses - such a great unleashing creativity!  From there, Olska can refine and

adjust the designs until they are perfect.

What made you explore the field of digital fashion?

Digital fashion is important today because it has the potential to revolutionize the industry in

terms of sustainability, innovation, and creativity. With the rise of fast fashion and its

negative impact on the environment, it's more important than ever to explore new ways of

creating clothing that are both stylish and sustainable. 3D design has a huge role to play in

sustainability within the fashion industry. It allows designers to create and test virtual

prototypes, reducing the need for physical samples and production. It also allows for more

efficient use of materials, as designers can optimize designs to reduce waste. Going forward,

I believe that 3D design will become an increasingly important tool for sustainable fashion.

Digital fashion can reduce overconsumption and overproduction at least 10% or may be

more in the future. It also opens up new possibilities for customization and personalization

and have pre-orders from buyers and customers before production.

Where do you display your digital fashion and how can people buy and use it?

Our Digital fashion is represented at DressX, Zero10, Ntzn, Metaverse Spatial, Zepeto,

Decentraland, Artisant. People can buy it straight at the website and use it for the photos or

clothes for their avatars in the Metaverse.

What do you offer in your physical clothing line?

Sustainable seamless activewear sets and unique upcycling outfits.

10. How do you source and produce your activewear and what makes them eco-sustainable?

We get our activewear sewn in Portugal only from certified eco suppliers. Right now, we

work with Tencel Company and Fulgar company, using Lyocell and Amni Soul Eco for our

sportswear.

What makes Ecoolska better than its competitors?

We are a phygital brand: we combine physical and digital fashion! We have our own 3D

avatar, and we can show how to be stylish without harming our planet!

Who are your target customers and how do you aim to make them aware of Ecoolska?

Our target audience is Generation Z and we have a great PR strategy. Right now we are

partnering with the biggest marketplaces (Zalando, Otto) in Europe and the biggest

Metaverse.

Which fashion weeks and shows have you presented the brand and where can we see you in

the near future?

We have already premiered 3 digital fashion shows with 3D avatars: first at International

Digital Fashion Week, second at New York Digital Fashion Week, and third at London Fashion

Week. We have already listed our digital fashion clothes for avatars in Decentraland

Metaverse, Zepeto Metaverse and we have our own Virtual Penthouse with 3D fashion

garments in Spatial Metaverse. We will participate in Metaverse Fashion Week at the end of

March 2023!

What is the vision and mission of the brand?

Our mission: Change the fashion industry to an eco-friendly, digital and transparent one via

creation of an ecosystem of sustainable innovative Phygital products that reduce

overconsumption and overproduction. To give people eco-alternatives: sustainable and

digital fashion. We want to make people fashionable, happy and not harmful for the

environment not only in real life but also in virtual.

Finally, which market places, stores and platforms can buyers find you on?

Zalando, Otto, Aboutyou for physical wear.

We can, without a doubt, say that the concepts of Ecoolska will pave the path towards a better

planet for the future generations and this Portugal based fashion brand is sure to take the digital

fashion world by storm.




Written by Sonz

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